Read Online The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success pdf epub

Details

Hardcover: 288 pages
Publisher: McGraw-Hill Education; 1 edition (April 11, 2008)
Language: English
ISBN-10: 0071494413
ISBN-13: 978-0071494410
Product Dimensions: 6.3 x 1 x 9.3 inches
Amazon Rank: 1569031
Format: PDF Text djvu book

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come.“A brand's prom...

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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, And Other Leading Brands Make And Keep The Promise That Guarantees Success reviews:

Knapp's book is a useful introduction to the concept of a brand promise if the concept itself is unfamiliar. And some of his case examples provide useful insight. His focus, drawn from his own exper...

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