Quickly Learn to Write Vivid, Compelling and Honest Marketing PiecesIf screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet sincere and helpful sales copy.Whether you're a coach, author, financial advisor, B-to-B product manager or some other kind of professional who values trust, dignity and respect for clients,...
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Marcia gets right to the point and stays on point. Copywriting is usually a lot of bunk, but she has devised guidelines for copy that is truthful, well-written, and concise....
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