Read Online Möglichkeiten & Grenzen effektiver Sales Promotions: Am Beispiel Lebensmitteleinzelhandel (German Edition) ebook

Details

Paperback: 84 pages
Publisher: VDM Verlag Dr. Müller (April 18, 2008)
Language: German
ISBN-10: 3836458713
ISBN-13: 978-3836458719
Product Dimensions: 5.9 x 0.2 x 8.7 inches
Format: PDF Text djvu ebook

Verkaufsförderungsaktivitäten nehmen in den wettbewerbsintensiven Konsumgütermärk-ten stetig zu. Seit der Änderung des Wettbewerbsrechts in 2001 ist es nun in Deutschland erlaubt, eine Vielzahl von Verkaufsförderungsinstrumenten einzusetzen, die in der Vergangenheit nicht zulässig waren. Für Unternehmen bietet die größere Auswahl potentieller Promotionmaßnahmen einen erweiterten Handlungsspielraum...

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